Rilakkuma × INITI: OEM Customization Case Study
Rilakkuma × INITI: OEM Customization Case Study
1. Brand & Project Overview
Client Brand: Rilakkuma
Product Category: Licensed cartoon tote bags and plush cushions
Project Background:
Rilakkuma, a globally recognized character IP, planned to launch a co-branded product series including woven shopping bags and plush cushions. To meet its strict global quality standards and ensure efficient large-scale production, the brand sought an experienced OEM partner. INITI was selected for its strong track record in handling licensed merchandise with precision and speed.
2. OEM Standards & Customization Requirements
Provided by the Brand:
Official structural blueprints and graphic layout guidelines
IP usage manual and global visual identity guide
Material specifications and Pantone color codes
Logo application rules and artwork usage
Label content, care instructions, and placement standards
Handled by INITI:
Material sourcing and sample development
Multiple rounds of prototyping, revision, and submission
Precision adjustment of print files (scale, color, positioning)
Product testing (color fastness, strength, environmental compliance)
Packaging execution and logistics coordination
3. Our Execution Process
The project was executed across five key phases to ensure smooth delivery from design to production:
| Stage | Execution Highlights |
| Design Coordination | Direct communication with the brand’s design team to align visual details
|
| Material Selection | Sourced eco-friendly materials; proposed alternatives for approval
|
| Sampling & Submission | Multiple iterations to meet IP licensing specifications
|
| Mass Production | Parallel production for multiple SKUs; strict quality checkpoints
|
| Packaging & Logistics | Developed packaging plan and managed global shipping channels
|
4. Outcome & Client Feedback
✅ Fully Aligned with Brand Standards: Final products met all specifications outlined in the official IP manual and passed inspections by a designated third-party testing agency.
✅ On-Time Delivery Despite Adjustments: Despite three rounds of color revisions and sample iterations, INITI ensured timely completion and shipment, maintaining both speed and quality.
✅ Successful Japan Market Launch: The products were delivered ahead of schedule and successfully rolled out in Rilakkuma’s physical retail campaigns across Japan, including pop-up stores and themed event locations.
✅ Client Satisfaction & Long-Term Value: The client recognized INITI’s ability to deliver under high standards and tight timelines, resulting in continued trust and a long-term OEM partnership across future product lines.
5. Key Highlights of the Collaboration
| Area of Excellence | Key Achievements |
| Visual Precision | Accurate logo color matching, character positioning, and tactile material finish |
| Quality Control | Full-process QC from printing to stitching; compliant with brand audit standards |
| Production Efficiency | Managed multiple SKUs simultaneously; ensured timely delivery for campaign launches |
| Licensing Expertise | Familiar with global IP collaboration processes and packaging compliance |
6. Optional: Client Testimonial
“INITI impressed us with their attention to detail, professional execution, and respect for brand integrity. We are confident working with them as our long-term OEM partner.”
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